Pop & Suki Redesign

2018

Redesign existing e-commerce site for Pop&Suki

• Competitor Research
• Visual Design for Responsive Site
• Visual System
• UX

Leading the design revamp from start to finish-Design tasks included responsive design across various forms of device.
Old site has inconsistency and usability issues throughout the whole experience from shopping to checkout.

By developing clear guidelines around UI treatment on main functionalities like navigation, color chips, drop downs, overall color and typography, and consistent expected behavior across the site was the priority of the project from design perspective.

Continued to work with offsite Dev team to support on implementation and UAT to Design QA to be pushed for production

Personalization Feature

Client had multiple steps and variations required for personalization around their products. The main tasks here is how to simplify the use cases and keep intuitive and clear UI to communicate to the users with intention to add on more accessories to their selected products

On the note from client’s feedback -
Post launch of the new add on optimized customization in product detail contributed significant impact on increased conversion