cs/branding
Branding Case Studies
Koinos
In alignment with the client's foundational principles, aptly encapsulated as "The Three H’s" – Honesty, Humility, and Hospitality, I took the lead in a comprehensive initiative centered around logo development. This undertaking unfolded across four distinct rounds of creative exploration and meticulous design iterations, each dedicated to crafting symbols that harmoniously captured and authentically reflected the core values. Collaborating closely with the client throughout this iterative journey, our collective goal was to ensure that the final logo not only visually represented but deeply embodied the principles of Honesty, Humility, and Hospitality.
This collaborative design process extended beyond the logo, permeating into the creation of various marketing collateral pieces. The objective was to seamlessly integrate this cohesive visual identity into every facet of the brand's representation. The resulting marketing collateral not only upheld a consistent and compelling visual narrative but also succeeded in establishing a meaningful and resonant brand presence. The diligent efforts put into the design and branding process reflect a commitment to translating abstract values into tangible, visually compelling elements that communicate the essence of the client's ethos.
Now&Gen
Genevieve Padalecki's passion for her life blog became the driving force behind the new branding, infused with her nature-driven inspiration. As the lead designer tasked with strategizing the blog's transformation into a more shop-able and inspirational space, I took on the responsibility of rebranding to set a new standard for the next phase. The goal was to seamlessly integrate her lifestyle with a nature-centric aesthetic, creating an immersive and engaging experience for users. Through thoughtful design and strategic planning, the rebrand aimed to not only reflect Genevieve's personality but also enhance the overall user experience, fostering a deeper connection with the content and making the blog more accessible and inspiring.